Last updated: January 2026
These Terms of Use (“Terms”) govern your access to and use of the website and educational webinar series “Hidden Mechanics of Promotional Pricing: Why Discounts Influence Our Decisions and How to Maintain Control” operated by FERA LTD (“we,” “us,” or “our”). By accessing this website or registering for the webinar series, you agree to be bound by these Terms. If you do not agree with any part of these Terms, please do not use this website or register for the event.
The webinar project is an educational initiative. All materials, presentations, discussions, and resources provided as part of this project are offered for informational and educational purposes only.
The project does not provide:
The content presented during the webinar sessions is based on publicly available research in behavioral economics, consumer psychology, and related academic fields. The information is shared for educational enrichment and does not constitute professional advice of any kind. Participants should not rely on the content as a substitute for professional financial, psychological, or legal counsel.
Participation in the webinar does not guarantee behavioral changes or specific personal outcomes. The educational content aims to increase awareness and understanding of psychological mechanisms related to consumer decision-making. However, each individual’s experience and application of the concepts discussed will vary. We make no warranties, express or implied, regarding the effectiveness or applicability of any information presented.
Participants remain fully responsible for their own decisions and interpretations of the presented information. Any actions taken based on the content of the webinar are the sole responsibility of the individual participant. FERA LTD shall not be held liable for any decisions, purchases, or behavioral changes made as a result of attending the webinar sessions.
All content presented on this website and during the webinar sessions, including but not limited to text, graphics, presentations, audio, video, and research summaries, is the intellectual property of FERA LTD or its licensed contributors. You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any materials without prior written consent from FERA LTD.
By registering for the webinar series, you agree to receive email communications related exclusively to the event, including:
Every email includes an unsubscribe option. No marketing newsletters or third-party communications will be sent.
When using this website and participating in the webinar, you agree not to:
To the fullest extent permitted by applicable law, FERA LTD, its directors, employees, and contributors shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising from or related to your use of this website or participation in the webinar series. This includes, without limitation, damages for loss of profits, data, goodwill, or other intangible losses.
This website does not contain links to third-party commercial websites, platforms, or services. If any external references are made during webinar sessions for academic citation purposes, FERA LTD is not responsible for the content, policies, or practices of those external sources.
These Terms shall be governed by and construed in accordance with the laws of England and Wales. Any disputes arising from or relating to these Terms or your use of the website shall be subject to the exclusive jurisdiction of the courts of England and Wales.
FERA LTD reserves the right to modify these Terms at any time. Updated Terms will be posted on this page with a revised date. Continued use of the website after changes are posted constitutes acceptance of the revised Terms.
If you have any questions regarding these Terms of Use, please contact us: